by Robert S. Kaplan, David P. Norton · Gestión 2000 · tapa blanda · ISBN 9788480889773
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This book, 'Strategic Maps', is an innovation in the field of management that facilitates the conversion of intangible assets into tangible results. Written by Robert S. Kaplan and David P. Norton, authors of the worldwide success 'The Balanced Scorecard', this paperback edition from Gestión 2000, published in 2007, offers a practical guide to making business strategy tangible. With 504 pages, this book is ideal for those interested in economics, business, and strategic management.
Robert Samuel Kaplan is an American accounting academic, and Emeritus Professor of Leadership Development at the Harvard Business School. He is known as co-creator of Balanced Scorecard. together with David P. Norton.
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