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Management de los recursos humanos en la empresa
4.1
Negocios y EconomíaISBN | 9788479780265
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Product details
Pages: 476 pages
Publisher: Ediciones Díaz de Santos, S.A.
ISBN: 9788479780265
Format: tapa blanda
Language: es-ES
Release date: 17/3/1992
ISBN: 9788479780265
Synopsis of Management de los recursos humanos en la empresa
Este libro, escrito por Charles Lattmann y Santiago García Echevarría, explora la relación entre la identidad y la estrategia corporativa. Analiza cómo una identidad corporativa sólida puede proporcionar a una empresa una ventaja competitiva sostenible. Dirigido a consultores de identidad corporativa y profesionales de marketing, el libro examina la importancia creciente de la imagen corporativa y ofrece una estructura temática pragmática y bien investigada.
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