by Charles Lattmann, Santiago García Echevarría · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788479780265
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book, written by Charles Lattmann and Santiago García Echevarría, explores the relationship between identity and corporate strategy. It analyzes how a strong corporate identity can provide a company with a sustainable competitive advantage. Aimed at corporate identity consultants and marketing professionals, the book examines the growing importance of corporate image and offers a pragmatic and well-researched thematic structure.
