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Le marketing du nouveau produit
4.5
Negocios y EconomíaISBN | 9782040042653
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Product details
Pages: 297 pages
Author: J. Habib, J. Ph Rensonnet
Publisher: Publisher to be confirmed
ISBN: 9782040042653
Format: tapa blanda
Language: fr
Release date: 1/1/1975
ISBN: 9782040042653
Synopsis of Le marketing du nouveau produit
Este libro, titulado 'Le marketing du nouveau produit', explora en profundidad las estrategias de crecimiento, la investigación y selección de conceptos, el posicionamiento, las pruebas y los planes de lanzamiento de nuevos productos. Escrito por J. Habib y J.-Ph. Rensonnet, con un prefacio de Ph. Kotler, esta obra es una guía esencial para aquellos interesados en el marketing y la gestión de productos.
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