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La tentation publicitaire
3.9
Negocios y EconomíaISBN | 9782883534452
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Product details
Pages: 95 pages
Author: Jacques Neirynck
Publisher: Editions Jouvence
ISBN: 9782883534452
Format: tapa blanda
Language: fr
Release date: 10/10/2005
ISBN: 9782883534452
Synopsis of La tentation publicitaire
Este libro analiza los mecanismos psicológicos que utiliza la publicidad para influir en nuestras decisiones de compra. Jacques Neirynck explora cómo los mensajes publicitarios, presentes en televisión, radio y prensa, logran seducir al consumidor mediante la dissimulation de la verdad y el uso de elementos distractores. El autor invita a una reflexión profunda sobre nuestra relación con el entorno publicitario, proporcionando herramientas para entender cómo funciona este mercado y cómo podemos resistir a sus tentaciones constantes para recuperar nuestra libertad de elección como consumidores.
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About the author
Jacques Neirynck
Jacques Julien Neirynck was a Belgian-Swiss writer, politician and academic who was a professor at the École polytechnique fédérale de Lausanne (EPFL).
1931–202535 titles published
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