by Carmen Arenal Laza · Tutor Formacion · libro de bolsillo · ISBN 9788417943172
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«Investigación y recogida de información de mercados. UF1780» is the manual by Carmen Arenal Laza, published by Tutor Formación, in paperback.
Develops the contents of unit UF1780, integrated into Professional Certificates. Explains how to apply market information gathering techniques, develop fieldwork plans, and obtain primary data through surveys, within the framework of the Marketing Information System (MIS). Includes activities with solutions.
It has 130 pages, in Spanish. Published on 3 July 2019, within the Business and Economics category. It is part of the training units of the Professional Certificates.
Aimed at students and professionals in the commercial sector preparing for Professional Certificates.
