by Esperanza Gloria López Ortuño · Marcombo · tapa blanda · ISBN 9788426727336
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«Investigación Comercial» is the vocational training manual by Esperanza Gloria López Ortuño, published by Marcombo in paperback (190 pages, in Spanish).
Manual for the Commercial Research module for the higher degrees in Marketing and Advertising and in Sales and Commercial Spaces Management. Twelve units cover statistics, market, consumer, segmentation, information sources, qualitative and quantitative techniques, sampling, questionnaire, databases, with examples and exercises.
Number 1 in the Marcombo Formación collection. The author holds a degree in Economics and Business Sciences and is a professor of Commercial Organisation and Management in the Region of Murcia.
For students of higher-level vocational training cycles in Marketing and Advertising or in Sales and Commercial Spaces Management, and for teachers.
Tapa dura
