by Montserrat Cabrerizo · Marcombo · tapa blanda · ISBN 9788426722225
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book develops the contents of the Marketing Policies module, corresponding to the higher-level training cycles of the professional family of Commerce and Marketing. The manual is presented as a work tool that facilitates the teaching-learning process, through the combination of conceptual and methodological contents that are developed in three thematic blocks. The text is a guide not only oriented to teaching, but to anyone interested in this discipline, since it offers a global vision of its usefulness in any business activity.
