by Naomi Klein · Paidos Iberica Ediciones S A · tapa blanda · ISBN 9788449310744
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«No logo: El poder de las marcas» is the sociological and economic essay by Naomi Klein, published by Paidós Ibérica in paperback (544 pages, in Spanish).
Naomi Klein examines how big brands have moved from selling products to occupying the centre of the economy and culture. Through real cases, the author shows the connection between global marketing and labour exploitation, and describes how activist movements emerge that challenge multinationals, consumerism and advertising.
It belongs to the Contextos collection by Paidós (number 61). The original title is No Logo: Taking Aim at the Brand Bullies. The translation is by Alejandro Jockl Rueda.
Recommended for readers of sociological and economic essays, especially those who follow the debate on globalisation, consumption and activism.
Paidos Iberica Ediciones S A · tapa blanda
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Ediciones Paidós · tapa blanda
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Ediciones Paidós · tapa blanda
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Naomi Klein is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism, and capitalism.
