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ISBN: 9788473563291
Este libro de Carlo Cutropía Fernández, publicado por ESIC Editorial, ofrece una introducción al marketing enfocado en centros de enseñanza. Aborda temas como la comercialización, el marketing de servicios y los errores comunes en el marketing educativo, proporcionando una base para reflexionar sobre la competitividad de los centros educativos. Con 114 páginas, es una guía práctica para profesionales y académicos del sector.
