by Carlo Cutropía Fernández · ESIC Editorial · tapa blanda · ISBN 9788473563291
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«Introducción al marketing para centros de enseñanza» is a marketing guide by Carlo Cutropía Fernández (ESIC Editorial, paperback, 114 pp., Spanish).
The work starts from sociodemographic changes in Spain and the new situation of educational centres to reflect on their competitiveness. It addresses commercialisation, services marketing, educational marketing, the most common mistakes, and the objectives and strategies of educational centres.
First edition published in 2002. Part of the Libros profesionales collection from ESIC Editorial.
For directors, counsellors and teachers of educational centres, as well as for professionals and academics in the sector.
