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Plan de marketing paso a paso
by Carlo Cutropia Fernández · ESIC Editorial · tapa blanda · 176 pages
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Pages: 176 pagesAuthor: Carlo Cutropia FernándezPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2005ISBN: ISBN 9788473563987
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Synopsis of Plan de marketing paso a paso
El libro 'Plan de Marketing: Paso a Paso' es una guía práctica para la elaboración de un plan de marketing efectivo. Escrito por Carlo Cutropía Fernández y publicado por ESIC Editorial, este libro ofrece una metodología detallada y un análisis DAFO para la definición de objetivos y la selección de estrategias. Esta segunda edición, con 176 páginas, está dirigida a profesionales y estudiantes del área de gestión de ventas y marketing.
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