by David Tomas, Tanit de Pouplana, Laia Cardona, Marina Sala, Dany Ortiz, Helena Alcoverro, Shanon Roberts, Oier Gil · Independently published · tapa blanda · ISBN 9798697256916
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This book provides a comprehensive and practical overview of the Inbound Marketing methodology, serving as an essential tool for understanding how to attract users organically and effectively guide them through the conversion process. Through real-world examples and success stories, the authors break down key concepts such as content positioning, brand image improvement, and the application of modern digital strategies.
The work is the result of the collaborative effort of the Cyberclick team, a technology company specializing in digital marketing. Experts in areas such as SEM, Email Marketing, Social Ads, Branded Content, and Data Science share their knowledge so that any reader can implement a solid and competitive inbound philosophy in their own marketing strategy.
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