by Alexander Beck · Mitp-Verlag · tapa dura · ISBN 9783826658907
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«Google AdWords» is the practical guide to online advertising by Alexander Beck, published by Mitp-Verlag in hardback (468 pages, in German).
The book shows how to use Google AdWords for advertising: creating campaigns and ad groups, choosing keywords, writing ads, and optimizing landing pages. It includes conversion tracking, return on investment, and the use of reports to evaluate and improve results, with practical examples.
This revised second edition, published in 2009, is part of the mitp Business collection.
For those who manage a website or marketing campaigns and want to leverage Google AdWords as an online advertising tool.
