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Gestión por Categorías y Trade Marketing
4.1
Negocios y EconomíaISBN | 9788420531106
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Product details
Pages: 190 pages
Author: Antonio Díaz Morales, Fernando Sánchez Suárez
Publisher: FT PRENTICE HALL
ISBN: 9788420531106
Format: tapa blanda
Language: es-ES
Release date: 1/1/2000
ISBN: 9788420531106
Synopsis of Gestión por Categorías y Trade Marketing
Este libro explora la gestión por categorías y el trade marketing, analizando las tendencias en la distribución en Europa, Latinoamérica y España. Se enfoca en el marketing en el punto de venta, incluyendo merchandising y las nuevas tecnologías de venta, así como el nuevo enfoque de la industria hacia la distribución. Ideal para profesionales y estudiantes del área de marketing y negocios.
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