by Antonio Díaz Morales, Fernando Sánchez Suárez · FT PRENTICE HALL · tapa blanda · ISBN 9788420531106
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«Gestión por Categorías y Trade Marketing» is the marketing manual by Antonio Díaz Morales and Fernando Sánchez Suárez, published by FT Prentice Hall.
It explains the evolution of distribution in Europe, Latin America and Spain and presents category management as a working method. It also covers in-store marketing: merchandising and new technologies, and how the industry has reoriented its relationship with distribution.
Paperback, 190 pages and text in Spanish. Published in 2000 within the FT/PH series of the FT Prentice Hall imprint.
Work aimed at professionals and students in the field of marketing and business.
