by Ludwig Berekoven · C.H. Beck Verlag · tapa blanda · ISBN 9783406382192
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«Erfolgreiches Einzelhandelsmarketing» is Ludwig Berekoven's retail marketing manual, published by C.H. Beck Verlag in paperback (451 pages).
Reference work on retail marketing: it explains the theoretical foundations of the sector and sets out criteria and decision-making tools oriented to commercial practice. Throughout its chapters, it addresses concepts and strategies for retailers to define their market policy and improve their results with consumers.
Second edition (2. Auflage), published in May 1995. Work in German, with the full title «Erfolgreiches Einzelhandelsmarketing. Grundlagen und Entscheidungshilfen». ISBN 9783406382192.
For students and professionals in marketing, commerce and retail distribution seeking a theoretical base with practical orientation.
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