by Carlo Cutropía Fernández · ESIC Editorial · tapa blanda · ISBN 9788473562270
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«El plan de marketing» is the marketing manual by Carlo Cutropía Fernández, published by ESIC Editorial in paperback (336 pages, in Spanish).
Practical guide on how to develop a marketing plan with computer assistance. Explains the process of creating this management document and its application in the commercial and business environment, oriented to professional practice.
Third revised and updated edition, published in March 2001. The full title of the work incorporates the subtitle «cómo elaborarlo con ayuda informática».
Reference work for marketing professionals, commercial management and the business field.
