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El mundo de la publicidad
by Miguel A. Furones · · 64 pages
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Pages: 64 pagesAuthor: Miguel A. FuronesPublisher: Publisher to be confirmedFormat: PaperbackLanguage: es-ESRelease date: 1/1/1984ISBN: ISBN 9788434579040
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Synopsis of El mundo de la publicidad
Este libro explora el fenómeno de la publicidad, ofreciendo un breve repaso histórico y analizando aspectos clave como la creatividad, los fundamentos teóricos, la creación publicitaria y su relación con otras disciplinas. Ideal para estudiantes y profesionales del marketing y la comunicación que buscan comprender en profundidad el mundo de la publicidad.
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