El libro del vendedor de ideas

Synopsis of El libro del vendedor de ideas

This book explores the essential strategies and techniques for selling ideas, an intangible product that resides in the creator's imagination and must be made visible in the buyer's mind. The author, Santiago García-Clairac, shares his experience in presenting projects and selling ideas for successful advertising campaigns. Through this book, readers will find answers to complex questions about selling ideas, such as the existence of a specific strategy, the role of the creator in the sale, the difficulty of selling ideas and projects, the effective presentation of an idea to a client, arousing the client's interest, the use of seduction as a sales tool, learning to sell ideas, and the effectiveness of existing techniques.