by Enrique Hormigo, Ramon Bosch, Luis de Borja Solé · ESIC Editorial · tapa blanda · ISBN 9788473563222
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This book, titled 'Dominar el marketing es fácil: Revisión de conceptos de marketing', is a self-assessment tool for those looking to consolidate their general marketing knowledge. Published by ESIC Editorial, this text serves as support for study and classroom work, covering basic marketing concepts, its application in the business economy, sectorial marketing, market analysis and competition, and distribution. Ideal for professionals and students in the area.
