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Dirección Estratégica
4.5
Negocios y EconomíaISBN | 9788420529844
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Product details
Pages: 716 pages
Author: Gerry Johnson, Kevan Scholes
Publisher: PEARSON UNIVERSIDAD
ISBN: 9788420529844
Format: tapa blanda
Language: es-ES
Release date: 1/1/2000
ISBN: 9788420529844
Synopsis of Dirección Estratégica
El libro 'Dirección Estratégica' de Gerry Johnson y Kevan Scholes, publicado por Pearson Educación/Prentice Hall en 2000/2001, es una obra fundamental en el campo de la administración y gestión empresarial. Esta quinta edición, con 716 páginas, está escrita en español y ofrece un análisis profundo de la estrategia corporativa, el análisis del entorno, los recursos y competencias, y las expectativas de los stakeholders. Ideal para estudiantes y profesionales interesados en el desarrollo y la implementación de estrategias empresariales efectivas.
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Gerry Johnson
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Born in 194584 titles published
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