by Begoña Ares García, Pedro Brenes Muñoz · Editorial Editex · tapa blanda · ISBN 9788490032664
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«Dinamización del punto de venta» is the commerce and marketing manual by Begoña Ares García and Pedro Brenes Muñoz (Editorial Editex, paperback, 288 pages).
Didactic work for vocational training in commerce and marketing. It explains commercial distribution, merchandising and consumer behaviour, and guides the organisation and design of the point of sale: shop windows, assortment, shelving and customer flow. It includes point-of-sale advertising, commercial communication and commercial actions, with methods of control and prevention of occupational risks in commerce.
It belongs to the Ciclos Formativos collection and is the first edition, published in 2014 by Editorial Editex.
Aimed at vocational training students in commerce and marketing, and at sector professionals as a reference work.
