by Javier Ariza, Juan Manuel Ariza · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448609733
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«Comunicación y atención al cliente» is the vocational training manual by Javier Ariza and Juan Manuel Ariza, published by McGraw-Hill in paperback.
The work explains business organisation and information flow, face-to-face, telephone and telematic communication, including social media, and information documents and dispatches. It also covers customer service, handling complaints and conflicts, after-sales service and customer loyalty, and proposes a practical simulation case.
The 1st edition, published in May 2016, belongs to the Ciclos Formativos collection; the text has 240 pages in Spanish.
The work is aimed at students of the Higher Vocational Training Cycle in Administration.
