by Juan Carlos Aguilera Rodríguez · LIBRO DEL AÑO (GRUPO ARAN EDICIONES) · tapa blanda · ISBN 9788489789012
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Diccionario de marketing» is the marketing dictionary by Juan Carlos Aguilera Rodríguez, published by Grupo Arán in paperback (328 pages, in Spanish).
A reference work that compiles and defines the essential terms of marketing: sales, purchasing, tendering, launch, budget, quality, product management, marketing plan and other key concepts for the commercial field.
Published in 1997 as a reference work, it falls within the area of Business and Economics and is written in Spanish.
Useful for marketing students and professionals who need to consult and master the sector's terminology.
