Diccionario de marketing

Synopsis of Diccionario de marketing

«Diccionario de marketing» is the marketing dictionary by Juan Carlos Aguilera Rodríguez, published by Grupo Arán in paperback (328 pages, in Spanish).

A reference work that compiles and defines the essential terms of marketing: sales, purchasing, tendering, launch, budget, quality, product management, marketing plan and other key concepts for the commercial field.

Published in 1997 as a reference work, it falls within the area of Business and Economics and is written in Spanish.

Useful for marketing students and professionals who need to consult and master the sector's terminology.