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Developing a Creative and Innovative Integrated Marketing Communication Plan
by James R. Ogden · Pearson · tapa blanda · 192 pages
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· ISBN 97801377833353 people viewing thisViewed 0 times
Product details
Pages: 192 pages
Author: James R. Ogden
Publisher: Pearson
ISBN: 9780137783335
Format: tapa blanda
Language: en
Release date: 20/4/1998
ISBN: 9780137783335
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Synopsis of Developing a Creative and Innovative Integrated Marketing Communication Plan
Este libro, escrito desde una perspectiva gerencial, abarca todas las áreas principales y aumenta la capacidad de los estudiantes para aprender el material a través de un 'diagrama de flujo' o un diagrama 'cómo hacer' en profundidad. Se centra en la creación de un Plan de Comunicación de Marketing Integrado (IMC).
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