by James E. Finch, James R. Ogden, Denise T. Ogden · Research & Education Assn · tapa blanda · ISBN 9780738601175
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«CLEP Principles of Marketing» is the study guide by James E. Finch, James R. Ogden and Denise T. Ogden (REA, paperback, 256 pages, English).
The guide reviews marketing concepts and theories, consumer behaviour, products and other topics from the official CLEP exam, and includes full practice exams with detailed explanations for each answer. The included CD-ROM offers timed tests with automatic scoring and diagnosis to identify weak areas.
It is the 5th edition, part of the REA CLEP Test Preps series, published on 19 July 2005. The TestWare CD-ROM adds timed exams with automatic scoring and diagnosis.
Aimed at students seeking college credit through the CLEP exam: adults returning to study, military personnel and homeschoolers.
