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Data Management Platform (DMP)
3.8
Negocios y EconomíaISBN | 9788417129392
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Product details
Pages: 128 pages
Author: Óscar López Cuesta
Publisher: ESIC Editorial
ISBN: 9788417129392
Format: tapa blanda
Language: es-ES
Release date: 26/1/2018
ISBN: 9788417129392
Synopsis of Data Management Platform (DMP)
El libro 'Data Management Platform (DMP): Big Data aplicado a campañas online, audiencias y personalización web' de Óscar López Cuesta, publicado por ESIC Editorial, explora el auge del marketing online y la necesidad de tecnologías como las DMP en el entorno digital actual. El autor explica desde su experiencia profesional el funcionamiento y los casos de uso de una Data Management Platform, ofreciendo una visión didáctica y agnóstica, sin centrarse en un proveedor tecnológico específico. Este libro es una guía esencial para comprender y aplicar las DMP en el mundo del marketing online.
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