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by Jeffrey L. Seglin · MCGRAW HILL (FONDO) · tapa blanda · 232 pages
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Este libro, 'Curso McGraw-Hill de Marketing', es una guía completa sobre marketing, ideal para aquellos que buscan adquirir conocimientos en esta área. Escrito por Jeffrey L. Seglin, el libro ofrece una visión práctica y concisa de los principios fundamentales del marketing. Publicado por McGraw-Hill Interamericana, es una herramienta valiosa tanto para estudiantes como para profesionales del sector.
Jeffrey L. Seglin is an American columnist, author, and teacher. He is currently a senior lecturer, emeritus, at the John F. Kennedy School of Government at Harvard University. From 2011 until 2023, he was a senior lecturer and director of the communications program at the John F. Kennedy School of Government at Harvard University. He consults widely on writing, communications, and ethics. His weekly column on ethics, "The Right Thing," is syndicated in newspapers in the United States and Canada. Seglin lives in Boston with his wife, a psychotherapist. He has two adult children,four grandchildren, and one great grandchild.
