by María del Mar Soria Ibáñez · EDITORIAL CEP · tapa blanda · ISBN 9788468167763
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«Control y seguimiento de políticas de marketing (UF2393)» is the manual by María del Mar Soria Ibáñez, published by Editorial CEP in paperback (84 pages).
Theoretical-practical material for the certificate «Gestión de marketing y comunicación (COMM0112)». It covers two topics: the execution and implementation of the marketing plan and its monitoring and control, with control techniques, ratios, return analysis and reports. Includes objectives, solved exercises, summaries, glossary and bibliography.
Belongs to the module «Políticas de Marketing (MF2185_3)» of the certificate «Gestión de marketing y comunicación (COMM0112)», regulated by Royal Decree 614/2013. Published in 2016.
Aimed at students of courses organized by accredited centres, with theoretical-practical material for monitoring and controlling the marketing plan.
