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Manual. Protocolo en eventos de marketing y comunicación
by María del Mar Soria Ibáñez · EDITORIAL CEP · tapa blanda · 86 pages
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Pages: 86 pagesAuthor: María del Mar Soria IbáñezPublisher: EDITORIAL CEPFormat: tapa blandaLanguage: es-ESRelease date: 12/6/2015ISBN: ISBN 9788468199986
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Synopsis of Manual. Protocolo en eventos de marketing y comunicación
Este manual de María del Mar Soria Ibáñez es una guía formativa sobre protocolo en eventos de marketing y comunicación. Forma parte de los Certificados de Profesionalidad en Gestión de Marketing y Comunicación (COMM0112). El libro cubre temas como las relaciones entre protocolo e imagen corporativa, habilidades sociales, ceremonial de actos y eventos, y legislación de protocolo. Incluye ejercicios prácticos, resúmenes y un glosario de términos.
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