by María del Mar Soria Ibáñez · EDITORIAL CEP · tapa blanda · ISBN 9788468199962
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«Organización de eventos de marketing y comunicación» is the training manual by María del Mar Soria Ibáñez, published by Editorial CEP in paperback.
Manual for training unit UF2396 of module MF2187_3. Explains how to plan marketing and communication events: selection and contracting of venues, media and suppliers, human and material resources, control and monitoring, attention to authorities and press coverage. Includes exercises with solutions, glossary and bibliography.
The manual was published in 2015 and belongs to the Professional Certificate «Gestión de marketing y comunicación (COMM0112)», in accordance with Royal Decree 614/2013; it has 144 pages, in Spanish, and 60 training hours.
Aimed at students and trainers of courses for the professional certificate in marketing and communication management.
