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Cases in Marketing Management
by Kenneth L. Bernhardt, Thomas C. Kinnear · Irwin Professional Publishing · tapa blanda · 770 pages
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Pages: 770 pagesAuthor: Kenneth L. Bernhardt, Thomas C. KinnearPublisher: Irwin Professional PublishingFormat: tapa blandaLanguage: enRelease date: 1/1/1988ISBN: ISBN 9780256101393
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Synopsis of Cases in Marketing Management
Este libro, 'Cases in Marketing Management', es una herramienta valiosa para estudiantes y profesionales del marketing. Presenta una colección de casos prácticos que permiten aplicar la teoría a situaciones reales, desarrollando habilidades de análisis y toma de decisiones en el ámbito del marketing. Esta edición, publicada en 1988, ofrece una perspectiva sólida sobre los desafíos y oportunidades en la gestión de marketing.
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