by Tristán Elósegui, Gemma Muñoz · Gestión 2000 · tapa blanda · ISBN 9788498752090
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«Analítica web en una semana» is the practical digital analytics guide by Tristán Elósegui and Gemma Muñoz, published by Gestión 2000 in paperback (104 pages, in Spanish).
The book explains what web analytics is and what it is for, and shows how to measure, interpret data and optimise online campaigns to improve conversion. Written by two industry experts, it combines fundamentals, methodology and concepts such as traffic, KPIs and social media in a read designed for one week.
Part of the «En una semana» collection from Gestión 2000, published in 2012. The book weighs 122 grams and measures 200 x 130 mm.
Aimed at marketing professionals, digital strategy managers and anyone wanting to get started in web analytics.
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