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Administração de Marketing
4.6
Negocios y EconomíaISBN | 9788581430003
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Product details
Pages: 792 pages
Author: Philip Kotler, Kevin Lane Keller
Publisher: Pearson
ISBN: 9788581430003
Format: tapa blanda
Language: pt-BR
Release date: 1/1/2012
ISBN: 9788581430003
Synopsis of Administração de Marketing
Esta 14ª edição de 'Administração de Marketing', escrita por Philip Kotler e Kevin Lane Keller, é amplamente reconhecida como a 'bíblia do marketing'. A obra oferece uma abordagem holística e abrangente, unindo fundamentos teóricos a práticas contemporâneas, incluindo temas cruciais como marketing digital, sustentabilidade e estratégias em tempos de crise econômica. O livro é uma ferramenta indispensável para estudantes e profissionais da área de gestão e marketing. Esta edição destaca-se pela inclusão de casos nacionais e globais, além de um projeto gráfico aprimorado que facilita a leitura e o aprendizado, tornando-o um recurso essencial para a formação acadêmica e prática no mercado brasileiro.
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About the author
Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
Born in 1931619 titles published
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