by Stuart Crainer · Casa das Letras · tapa blanda · ISBN 9789724617435
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«A Gestão segundo Rupert Murdoch» is Stuart Crainer's business essay, published by Casa das Letras in paperback (172 pages, in Portuguese).
The book examines how Rupert Murdoch built his media empire and draws lessons from that process applicable to any business or career: taking risks, selling firmly, attending to details, and thinking long-term. Stuart Crainer analyses the negotiation and leadership methods of one of the great figures of modern capitalism.
The Portuguese edition was published in 2007; the English original appeared in 1998 as «Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal-Maker».
Aimed at readers interested in business management, corporate success, and biographies of great figures of capitalism.
Stuart Crainer is an author, editor, adviser and entrepreneur.
