by Stuart Crainer · Celeste Ediciones, S.A. · tapa blanda · ISBN 9788482110882
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This book explores the real power of brands and how they can be used to gain a competitive advantage. Written by Stuart Crainer, the book offers a deep insight into marketing and brand management, providing strategies and analysis to understand and enhance the value of a brand in today's market. This Spanish edition is ideal for marketing students and professionals looking to improve their knowledge in the area.
Stuart Crainer is an author, editor, adviser and entrepreneur.
