by Erik Mooi, Marko Sarstedt · Springer · tapa dura · ISBN 9783642125409
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«A Concise Guide to Market Research» is a market research guide by Erik Mooi and Marko Sarstedt, published by Springer in hardback (328 pages).
Practical introduction to market research: collecting and describing data and applying quantitative analysis techniques such as ANOVA, regression, factor and cluster analysis, with special attention to their use in IBM SPSS Statistics and to interpreting results. Each chapter closes with a practical case based on real data.
First edition, published in 2011. Text in English, in the field of business and economics.
Aimed at students and professionals who need to get started in market research or apply quantitative analysis with SPSS.
