by Giles Lury · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483562956
VAT included
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This book offers an alternative to the traditional marketing manual, presenting 75 entertaining and real stories about famous brands such as Nike, Disney, and Coca-Cola. Each story culminates with a moral that reflects a key marketing concept, offering a practical and inspiring list of strategies and lessons. It is a reminder that the best marketing is that which is passed by word of mouth over the years.
