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Winning the Story Wars
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Negocios y EconomíaISBN | 9781422143568
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Product details
Pages: 276 pages
Author: Jonah Sachs
Publisher: Harvard Business Review Press
ISBN: 9781422143568
Format: tapa dura
Language: en
Release date: 10/7/2012
ISBN: 9781422143568
Synopsis of Winning the Story Wars
En 'Winning the Story Wars', Jonah Sachs explora cómo las marcas pueden destacar en un mundo saturado de mensajes mediáticos. Argumenta que las marcas que cuentan historias impulsadas por valores y utilizan los canales adecuados tienen el potencial de revolucionar el marketing y ofrecer esperanza para el futuro. Este libro ofrece estrategias para construir una marca icónica y conectar con el público a través de narrativas auténticas y significativas.
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