by Pablo Foncillas · Conecta · tapa blanda · ISBN 9788416883547
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«Winners: El método para ganar clientes en la era de Amazon» is Pablo Foncillas's essay on commercial strategy, published by Conecta in paperback.
The essay starts from a practical question: how to sell and build loyalty when Amazon and other platforms dominate commerce. It presents the Winners method, six steps to integrate online and offline sales, define an omnichannel strategy, and reorganize sales teams, with real examples from banking, automotive, retail, and services.
First edition of 264 pages in Spanish, published on 28 March 2019 within the Conecta collection.
Aimed at executives, sales teams, and entrepreneurs who want to adapt their sales strategy to the digital environment and the competition of large platforms.
