by María del Sol García Fernández · IC Editorial · tapa blanda · ISBN 9788416067886
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«Tratamiento y análisis de la información de mercados» is the marketing manual by María del Sol García Fernández, published by IC Editorial in paperback.
Didactic manual explaining how to apply statistical and data processing techniques to information from the market information system (MIS), to analyse, interpret and present it in commercial reports. Includes the preparation of these reports and their transmission on computer and physical media.
Develops training unit UF1781, integrated into module MF1007_3 of the professional certificate COMM0110 (Marketing and international buying and selling).
Aimed at students and professionals in marketing and international trade who wish to train for the COMM0110 professional certificate.
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