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Tratamiento y análisis de la información de mercados
by María del Sol García Fernández · IC Editorial · tapa blanda · 256 pages
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Pages: 256 pagesAuthor: María del Sol García FernándezPublisher: IC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 17/1/2014ISBN: ISBN 9788416067886
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Synopsis of Tratamiento y análisis de la información de mercados
Este libro, titulado 'Tratamiento y análisis de la información de mercados', es una guía para aplicar técnicas estadísticas y de tratamiento de datos en el sistema de información de marketing (SIM). Facilita el análisis, la interpretación y la presentación de informes comerciales. Además, enseña a elaborar informes a partir de la información gestionada por el SIM para su transmisión en soportes informáticos y físicos. Este ebook está ajustado al certificado de profesionalidad de Marketing y compraventa internacional.
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