by Chuck Martin · Nicholas Brealey America · tapa blanda · ISBN 9781857885743
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«The Third Screen: Marketing to Your Customers in a World Gone Mobile» is Chuck Martin's essay on mobile marketing, in paperback (230 pages, in English).
Chuck Martin analyses the shift from television and computer advertising to mobile, the «third screen», and how mobile commerce transforms purchasing through user location. The book describes hyperlocal marketing and participatory advertising, with real cases of companies connecting with customers using mobile phones or tablets.
The work was published on 12 May 2011 and corresponds to ISBN 9781857885743. It appears in the Business and Economics and Technology categories.
Recommended for advanced entrepreneurship students and marketing professionals who want to understand mobile commerce.
