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The Public Relations Handbook
by Alison Theaker · Routledge · tapa blanda · 504 pages
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Pages: 504 pagesAuthor: Alison TheakerPublisher: RoutledgeFormat: tapa blandaLanguage: enRelease date: 29/9/2011ISBN: ISBN 9780415598149
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Synopsis of The Public Relations Handbook
La cuarta edición de 'The Public Relations Handbook' ofrece una introducción completa y detallada a las teorías y prácticas de la industria de las relaciones públicas. Este manual explora la historia y el desarrollo de las relaciones públicas, aborda cuestiones éticas relevantes para la industria y examina su relación con la política, las organizaciones de 'lobby' y el periodismo. Además, evalúa la profesionalidad y la regulación del sector, ofreciendo consejos sobre formación e inserción laboral. Este libro combina marcos teóricos y organizativos para el estudio de las relaciones públicas con ejemplos prácticos de cómo funciona la industria, basándose en diversas estrategias y campañas promocionales de empresas, organizaciones públicas y sin ánimo de lucro.
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