by Tamar Weinberg · O'Reilly Media · tapa blanda · ISBN 9780596156817
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«The New Community Rules: Marketing on the Social Web» is Tamar Weinberg's marketing guide, published by O'Reilly in paperback (366 pages, in English).
The book explains how to use blogs, social networks and online communities as a marketing channel for products and services. It offers strategies for positioning a business on the social web, building brand awareness and managing online reputation, with case studies showing which tactics work.
First edition published in August 2009 by O'Reilly Media. The work falls under the categories of Business & Economics and Technology.
Aimed at marketing professionals, entrepreneurs and communications managers who want to leverage the social web to promote their business.
