by Margaret Crimp, Len T. Wright · Pearson Education Limited · tapa dura · ISBN 9780132028394
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«The Marketing Research Process» is the market research manual by Margaret Crimp and Len T. Wright, in hardback, with 400 pages and text in English.
An introductory work that explains what market research is and why effective research is key to marketing activity and managerial decision-making. It follows a marketing company as it develops products and services and includes case studies illustrating the real application of the concepts.
The fourth edition of «The Marketing Research Process» was published in 1995 by Pearson Education Limited (ISBN 9780132028394).
Intended for students and professionals in marketing, management and economics who want to understand how market research is planned.
