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The Marketing Casebook
4.3
Negocios y EconomíaISBN | 9781861526243
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Product details
Pages: 337 pages
Author: Lyndon Simkin, Sally Dibb
Publisher: Publisher to be confirmed
ISBN: 9781861526243
Format: tapa blanda
Language: eng
Release date: 5/10/2000
ISBN: 9781861526243
Synopsis of The Marketing Casebook
Este libro de casos de marketing presenta una colección de estudios de casos y conceptos diseñados para estudiantes y profesionales del marketing. Cubre una amplia gama de temas dentro del marketing, incluyendo publicidad, promoción, ventas y gestión de marca. Esta segunda edición ofrece análisis profundos y ejemplos prácticos para comprender y aplicar estrategias de marketing efectivas.
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Lyndon Simkin
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