by Lyndon Simkin, Sally Dibb · tapa blanda · ISBN 9781861526243
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«The Marketing Casebook: Cases and Concepts» is the marketing casebook by Sally Dibb and Lyndon Simkin, in paperback (337 pages, in English).
A work for marketing courses or self-study of its key concepts. It combines short and full cases with theoretical notes, showing marketing practice and the problems faced by practitioners. Includes applications to consumer, industrial and services marketing.
Second edition, published in October 2000; ISBN 9781861526243.
Intended for students on marketing courses at business schools and universities, or for those wishing to review the theory on their own.
