by Kim Benjamin, Brian Smart · Crimson Publishing · tapa blanda · ISBN 9781854586087
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«The Franchising Bible» is the guide to franchising by Kim Benjamin and Brian Smart, published by Crimson Publishing in paperback (352 pages, in English).
Practical guide that explains without jargon the whole franchising process: choosing an opportunity, analysing the market, calculating costs, securing finance, meeting legal requirements, launching the business, attracting customers, growing, creating your own franchise and expanding internationally.
Published in 2010 in collaboration with the British Franchise Association; Brian Smart, director general of the BFA, appears as co-author.
For entrepreneurs and professionals considering franchising as a model for starting their own business.
