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The Customer-Driven Company: Moving from Talk to Action
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Negocios y EconomíaISBN | 9780201570908
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Product details
Pages: 308 pages
Author: Richard C. Whiteley
Publisher: Publisher to be confirmed
ISBN: 9780201570908
Format: tapa dura
Language: en
Release date: 21/7/1991
ISBN: 9780201570908
Synopsis of The Customer-Driven Company: Moving from Talk to Action
En este libro, basado en la investigación en profundidad de Forum Corporation, se proporciona a cualquier gerente un programa probado, paso a paso, para investigar, promover, medir y recompensar la excelencia del producto y el servicio que conduce a la verdadera lealtad del cliente. Con técnicas de liderazgo y herramientas de resolución de problemas, este es el libro más práctico jamás escrito sobre cómo dar al cliente lo que quiere.
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