by Richard C. Whiteley · tapa dura · ISBN 9780201570908
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«The Customer-Driven Company: Moving from Talk to Action» is Richard C. Whiteley's essay on business management, in hardback (308 pages, in English).
Based on Forum Corporation's research, the book offers managers a practical method to analyze, drive, measure, and reward excellence in products and services, and achieve customer loyalty. It includes leadership techniques and problem-solving tools aimed at giving customers what they want.
The book was published in English on July 21, 1991, by Addison-Wesley, in hardback with 308 pages.
Aimed at managers and management professionals interested in customer loyalty and service improvement.
