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Teoría y métodos para marcas de territorio
4.1
Negocios y EconomíaISBN | 9788490290316
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Product details
Pages: 286 pages
Author: Jordi San Eugenio
Publisher: Editorial Uoc
ISBN: 9788490290316
Format: tapa blanda
Language: es-ES
Release date: 28/9/2012
ISBN: 9788490290316
Synopsis of Teoría y métodos para marcas de territorio
Este libro explora la competencia entre países, ciudades y regiones por recursos, talento e infraestructuras, destacando la importancia de la singularidad y la diferenciación en la economía de la identidad. Se centra en cómo los territorios transforman su identidad en marcas gestionadas, ofreciendo una visión holística sobre la construcción de marcas para espacios geográficos y sus implicaciones inherentes. Incluye un prólogo de José Antonio Donaire Benito.
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