by Edson Athayde · Editorial Notícias · tapa blanda · ISBN 9789724608815
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«Tempestade Cerebral» is the advertising and marketing book by Edson Athayde, published by Editorial Notícias in paperback (197 pages, in Portuguese).
A popular work on advertising and marketing narrated through the figure of Uncle Olavo. With a practical and plain approach, the book explains communication strategies, advertising creativity and market behaviour, combining examples and reflections to show how the industry works from within.
Subtitled «A publicidade (e o marketing) segundo o meu tio Olavo II - A Missão», it is the second instalment of the series on advertising and marketing starring Uncle Olavo.
Aimed at students and professionals in advertising, marketing and communication seeking a practical view of the sector.
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