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by Dolores del Mar Sánchez González · Editorial Síntesis S.A. · tapa blanda · ISBN 9788490774298
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«Técnicas de organización de eventos» is the practical guide by Dolores del Mar Sánchez González, published by Editorial Síntesis in paperback (156 pages).
It distinguishes between acts and events: the latter seek audience participation, with communication as the core. It provides the foundations for comprehensive organisation: client contacts, budget, venue management, marketing and advertising, sponsorship, team coordination and the post-event phase.
It belongs to the collection «Ceremonial y protocolo» (number 6). First edition published on 11 November 2016.
Academic and professional approach: aimed at students and professionals of protocol, ceremonial and event organisation.
