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Strategia oceano blu. Vincere senza competere
by W. Chan Kim, Renée Mauborgne · Etas · tapa blanda · 288 pages
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Pages: 288 pagesAuthor: W. Chan Kim, Renée MauborgnePublisher: EtasFormat: tapa blandaLanguage: itRelease date: 8/6/2005ISBN: ISBN 9788845308482
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Synopsis of Strategia oceano blu. Vincere senza competere
Este libro presenta un modelo sistemático para que cualquier empresa alcance altos niveles de crecimiento mediante la creación de espacios de mercado no disputados. A través del análisis de más de treinta sectores, los autores Kim y Mauborgne demuestran que el éxito no depende de la competencia feroz, sino de movimientos estratégicos brillantes que hacen que la competencia sea irrelevante. Utilizando ejemplos que van desde el Modelo T de Ford hasta el iPod de Apple, la obra ofrece herramientas prácticas para neutralizar a los competidores y descubrir 'océanos azules' de oportunidades ilimitadas. Es una lectura esencial para líderes y emprendedores que buscan innovar en el valor y transformar su enfoque empresarial.
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